TRABAJAMOS Para Usted
This image is different from the printed billboard produced by the Cuban Communist Party. It is a crudely painted mural at a state-run vendor. The painted wall pronounces that the service outlet “works for us”. This double entendre means that the firm serves us (its customers) and works for us (as owners of the state firm). In a country where employees often do not have much motivation to attend to clients, this message could be attempting to counterbalance popular sentiment about the low quality of the service industry. It may also be reminding people that they themselves as citizens are owners and beneficiaries of the means of production.
The unintended message that is revealed only in this particular photograph is an ironic statement on the social indiscipline of the workforce. In the middle of the day, a crew of idle men sit under the shade of a sign that proclaims “we work for you”. Clearly, state messages can change when perceived in the social context of the signs’ “natural” environment.
No comments:
Post a Comment